Agenda
#BHHSummit 2022

Cristian Pascual is an industrial engineer and MBA from Esade and the Carlson School of Management. For 19 years he held various management positions in large companies before founding Mediktor, the most advanced and accurate symptom checker for triage and prediagnose, in 2014. In addition, for 12 years he has been a business angel and currently participates in more than 15 startups. Nowadays, Cristian is also president of Barcelona Health Hub, a non-profit private organization created to promote innovation in digital health and its transfer to the sector, linking startups, health organizations, companies and investors.


Verónica Ruiz is Head of BBVA Spark Spain (BBVA’s banking for high-growth companies). She has extensive experience in investment banking in both business and corporate strategy areas. She has led the business of sovereigns, supranationals and public agencies as well as the telecommunications, media and technology sector, where she has been in contact with leading public institutions and large corporations to develop investment banking operations for more than 15 years. She holds a degree in Economics from Pompeu Fabra University.
With a master’s degree in quantitative finance and econometrics from CEMFI and a graduate of IEB’s digital banking management program, Ruiz’s expertise in the finance industry and leadership allows her to clearly define strategies and growth opportunities for companies and businesses.


With over 10 years of global experience in healthcare, Jordi is passionate about value-based care and how technology has the potential to significantly improve access to care as well as people’s quality of life. He is currently seeking to invest in the best impact-based startups.




Ms. Danchen Zhao has been a healthcare investor since 2011. She supports HealthTech firms in the commercial scaling phase with growth capital from MTIP’s Fund II, which closed at USD 250 M in December 2021. Prior to joining MTIP, she led investment totaling more than USD 450 M in the Healthcare space on behalf of the Dutch asset management firm PGGM and the venture capital fund Health Innovations fund III.


Managing partner, president and co-founder at Asabys. Josep currently serves on the board of directors of Anaconda in Barcelona, Cara Care in Berlin, Inbrain Neuroelectronics in Barcelona, Medasense in TelAviv, Medlumics in Madrid and Amelia in Barcelona. Josep started investing in digital health in 2015 as lead investor in Babyscripts in the US, most of the digital health investments have been in co-investment with Wellington Partners, Philips, GE, Start-Up Health, Johnson and Johnson, Medtronic, MTIP, Anthem, etc.
Formerly, Josep co-founded Ysios Capital (2008-2018) where he was the partner in charge of Health Technology investments, investing in a total of 9 companies in the areas of medtech and digital health in Europe and in the US. Previously, Josep held positions in the pharmaceutical and home-healthcare industries as Corporate Development Director at Almirall and General Manager of DomusVi. Josep started his career in Cuatrecasas, KPMG and Eurohold.
Josep has a Degree in Law by the Universitat Pompeu Fabra, a Master of Laws (LL.M.) from the University of Michigan Law School and also an MBA from IESE Business School


Verónica Ruiz is Head of BBVA Spark Spain (BBVA’s banking for high-growth companies). She has extensive experience in investment banking in both business and corporate strategy areas. She has led the business of sovereigns, supranationals and public agencies as well as the telecommunications, media and technology sector, where she has been in contact with leading public institutions and large corporations to develop investment banking operations for more than 15 years. She holds a degree in Economics from Pompeu Fabra University.
With a master’s degree in quantitative finance and econometrics from CEMFI and a graduate of IEB’s digital banking management program, Ruiz’s expertise in the finance industry and leadership allows her to clearly define strategies and growth opportunities for companies and businesses.


Luis Badrinas is CEO of Barcelona Health Hub and Community of Insurance. Before this, Luis was CEO Global Life at Zurich. He was a member of the leadership team at Zurich Insurance, top 100, and Executive Committee of Global Life, as well as board member of several companies at Zurich Group in Spain and Portugal. Previously Luis was CEO at Deutsche Bank Insurance Group and Deputy General Manager at Vitalicio of the Generali Group. Luis holds a law degree from the University of Barcelona, Master in Finance from Deusto Business School, Global Executive CEO program at IESE – Wharton – CEIBS, Pade at ESE and IMD Executive Management.


My journey at Barcelona Health Hub was already an adventure before it even started – my first day was also the very first day of the pandemic in Spain. As Chief Communication Officer, I support our 350+ member companies to connect with the world of digital health, while building the BHH branch as a global reference center, attracting innovation and talent. Proud to be part of such a wonderful non-profit organization!
In my previous life, I worked many years at the Embassy of the Netherlands in Chile, where it was a continuous challenge to make people understand that the Dutch brand is more than just tulips & windmills 🙂
When I’m not shining a spotlight on your company in digital health, you can probably find me on the Barcelona beach, happily browsing through all the news apps or advocating for equal rights for all. Curious? Happy to connect, my DM’s are open.




Medical Doctor, MSc in Health Economics and MBA with more than 15 years of experience in the pharmaceutical private sector in the areas of medical affairs, clinical operations, access, marketing and sales. Passionate about innovation, science, business, technology & photography.


Medical Doctor, MSc in Health Economics and MBA with more than 15 years of experience in the pharmaceutical private sector in the areas of medical affairs, clinical operations, access, marketing and sales. Passionate about innovation, science, business, technology & photography.


She worked in the several positions in the big pharma in the past. Julieta has recently shifted to the digital health sector due to of her passion for cutting edge technologies that help people live with better health and enable long term sustainable health care systems.


Anna Karasek is a Global Director of Solution Consulting at Veeva Systems. For the last decade she has been supporting life science companies of all sizes in achieving digital excellence by assisting them in designing the right solution and strategy for their programs.
Originally from Poland, Anna has had the opportunity to live and work in Vietnam and China, where she built her professional foundation in the retail industry.
Currently settled in Spain where she lives with her husband and two little boys. When not at work she can be found hiking in the Pyrenees or on a board with her kids.


Sara A. Pedraz is head of innovation at GlaxoSmithKline, where she leads projects and services that help the healthcare sector to accelerate innovation and bring it closer to patients. She is a collaborator of the European Innovation Council in the Women Leadership program, created to bring women to leadership in deep tech entrepreneurship; she has been part of the European Institute of Technology and Innovation (EIT) in health and has been responsible for the Innovation Office of Merck, Chase (Accenture Digital Talent Award for the best project of Cultural Transformation and Leadership Style, 2020).


Aline Noizet is a connector! Passionate about innovation and new technologies applied to health, she is very people-centric and has a natural talent for connecting people and building ecosystems around digital health. She really enjoys organizing and producing digital events and conferences. She was program manager of the Bayer G4A Accelerator (Grants4Apps) in Barcelona, USA and Berlin, was Business Development Director Europe for Health 2.0, a company presenting the latest innovations in healthcare and was also a partner of eHealth Hub, an EU project supporting digital health SMEs. Aline is co-founder of Digital Health Innovators Barcelona, a local community that brings together players in the digital health ecosystem and has been collaborating with institutions such as Frontiers Health, SXSW, Médica and Vision Health Pioneers.


Experienced in marketing management for over 20 years as a senior product & customer manager on challenging cross-functional projects related to increasing business profits and customer loyalty, 10 of which at BI (local and corporate projects). Driving business transforming through digital & relational models. Background in B2C & B2B in banking, insurance, real estate, pharma, education and sport apparels industries in sales, marketing and innovation roles. Including a teaching & speaking roles during my whole career.


Celia Rosalén, professional with more than 15 years and graduated in Business administration.She held various management positions in large pharmaceutical companies, predominately in prescription and biopharmaceuticals, where she discovered her passion for improving patients’ lives through innovation in new products. Recently Celia joined Mediktor’s team, and she will be responsible for the development of Mediktor, the most accurate AI-based medical assistant for triage and pre-diagnosis, in the European markets to help improve access to healthcare.


An international self-made entrepreneur, Filip has lived in the Netherlands, Brazil, California and Spain, and speaks Dutch, English, Spanish, and Catalan fluently. Although his education was in classical music at the Conservatory in the Netherlands, when Filip wasn’t tinkling the piano keys you would find him enthusiastically bashing away at the keys of a computer. He taught himself how to code and was an early adopter of the internet, passionate about the world of computers and tech. At the tender age of 20, Filip was already programming websites and web-based applications as a self-taught freelancer. He went on to program and build B2B solutions, which he later specialized to specifically serve the pharma sector. His ultimate dream? Putting a dent in the universe by using tech to solve problems.


Xavier Sueiras is an international executive leader with 25 years of experience in Lifescience Manufacturing Operations, Information Technologies and Digital Transformation. Business results oriented, decisive leader with proven success in company operations, acquisition integrations, global company expansion strategies improving value delivery, and driving operational effectiveness for a positive impact on P/L results. Proven ability to drive transformational changes on organization through innovation, digitalization and culture change.


Xavier is Senior Partner at the SDLI innovation agency. He is an experienced executive and consultant with more than 25 years of experience helping to transform organizations through strategic change, user/patient centricity and innovation, both in health and other B2C sectors.






Omar Najid, CEO & Co-founder of Docline. An economist and tech expert with more than 10 years of experience in Innovation and the Digital Health Industry.
Omar and his team help insurers, hospitals, doctors and corporates, in general, to implement digital health solutions through their robust telemedicine platform and facilitate access to Virtual Care thanks to a digital medical network of +3,000 specialists – general medicine and paediatrics 24/7 and more than 25 on-demand specialities.


Pedro is leading the development of a new initiative in digital health as CEO at Savia, Mapfre subsidiary for digital health, the leading digital platform for health in Spain (the ‘Spotify of health’), based in integrations of different start-ups in the health-tech arena, with a strong test&learn philosophy, really customer centric, and using Data as the blood of the business. Previously, Pedro worked as Head of Industry in Finance sector at Google Spain, helping Spanish banks and insurance companies to take advantage of the business development opportunities in digital. Pedro also worked as Internet Director for four years in Sanitas (Spanish subsidiary of BUPA Group), leading the digital transformation of the company.


Pascal is co-founder and content strategy officer at éditohealth. From 2017 to 2022, he served as HIMSS International´s Vice President in charge of content across events and media. From 2009 to 2017, he promoted grassroot innovations around the world as Health 2.0’s International Executive Director – mentoring innovators, connecting startups with investors and customers, developing innovation adoption frameworks for pharma and insurance groups, and organising international matchmaking events. He was part of several EU-funded initiatives focused on digital health, including the GET and eHealth Hub projects, where he was in charge of accelerating digital health investments and implementations across Europe.


He earned Masters in Healthcare Management (ICADE, Madrid), Health Economics (U. Pompeu Fabra, Barcelona) and postgraduated in Public Policy Management (IESE), and Health Challenges (U. Harvard & U. Lausanne).


Miguel is a Colorectal surgeon working in an academic hospital (Hospital del Mar) with special interest in colorectal cancer, minimally invasive surgery and surgical outcomes.Training in colon and rectal surgery at Mayo Clinic Scottsdale (Arizona, USA, 1998) and Research Fellow at Mayo Clinic Rochester (Minnesota, USA, 2001-2002)
Chief Medical Officer and Chair of Surgery at Hospital del Mar.
Professor of Surgery at Universitat Pompeu Fabra.


Expert in the coordination and implementation of digital health projects in healthcare. Specialist in clinical pharmacy and International Doctor of Medicine. Mar combines healthcare tasks in the field of solid organ transplantation, with the management of the Digital Health Unit and the Clinical Validation Center for Digital Health Solutions of the Hospital Sant Pau.


Since 2016 Laia is the Business Development Director at VHIR. Responsible for the implementation of the Business Development Strategy, and in charge of the technology transfer and Innovation Unit, she defines the services, supports structures and initiatives to foster healthcare innovation, participates in the identification, negotiation and consolidation of new business opportunities at national and international level and promotes public-private partnerships. She is also responsable of the technology portfolio promotion, commercialization and spin-off/start-up creation.


Cristian Pascual is an industrial engineer and MBA from Esade and the Carlson School of Management. For 19 years he held various management positions in large companies before founding Mediktor, the most advanced and accurate symptom checker for triage and prediagnose, in 2014. In addition, for 12 years he has been a business angel and currently participates in more than 15 startups. Nowadays, Cristian is also president of Barcelona Health Hub, a non-profit private organization created to promote innovation in digital health and its transfer to the sector, linking startups, health organizations, companies and investors.


Verónica Ruiz is Head of BBVA Spark Spain (BBVA’s banking for high-growth companies). She has extensive experience in investment banking in both business and corporate strategy areas. She has led the business of sovereigns, supranationals and public agencies as well as the telecommunications, media and technology sector, where she has been in contact with leading public institutions and large corporations to develop investment banking operations for more than 15 years. She holds a degree in Economics from Pompeu Fabra University.
With a master’s degree in quantitative finance and econometrics from CEMFI and a graduate of IEB’s digital banking management program, Ruiz’s expertise in the finance industry and leadership allows her to clearly define strategies and growth opportunities for companies and businesses.


With over 10 years of global experience in healthcare, Jordi is passionate about value-based care and how technology has the potential to significantly improve access to care as well as people’s quality of life. He is currently seeking to invest in the best impact-based startups.




Ms. Danchen Zhao has been a healthcare investor since 2011. She supports HealthTech firms in the commercial scaling phase with growth capital from MTIP’s Fund II, which closed at USD 250 M in December 2021. Prior to joining MTIP, she led investment totaling more than USD 450 M in the Healthcare space on behalf of the Dutch asset management firm PGGM and the venture capital fund Health Innovations fund III.


Managing partner, president and co-founder at Asabys. Josep currently serves on the board of directors of Anaconda in Barcelona, Cara Care in Berlin, Inbrain Neuroelectronics in Barcelona, Medasense in TelAviv, Medlumics in Madrid and Amelia in Barcelona. Josep started investing in digital health in 2015 as lead investor in Babyscripts in the US, most of the digital health investments have been in co-investment with Wellington Partners, Philips, GE, Start-Up Health, Johnson and Johnson, Medtronic, MTIP, Anthem, etc.
Formerly, Josep co-founded Ysios Capital (2008-2018) where he was the partner in charge of Health Technology investments, investing in a total of 9 companies in the areas of medtech and digital health in Europe and in the US. Previously, Josep held positions in the pharmaceutical and home-healthcare industries as Corporate Development Director at Almirall and General Manager of DomusVi. Josep started his career in Cuatrecasas, KPMG and Eurohold.
Josep has a Degree in Law by the Universitat Pompeu Fabra, a Master of Laws (LL.M.) from the University of Michigan Law School and also an MBA from IESE Business School


Verónica Ruiz is Head of BBVA Spark Spain (BBVA’s banking for high-growth companies). She has extensive experience in investment banking in both business and corporate strategy areas. She has led the business of sovereigns, supranationals and public agencies as well as the telecommunications, media and technology sector, where she has been in contact with leading public institutions and large corporations to develop investment banking operations for more than 15 years. She holds a degree in Economics from Pompeu Fabra University.
With a master’s degree in quantitative finance and econometrics from CEMFI and a graduate of IEB’s digital banking management program, Ruiz’s expertise in the finance industry and leadership allows her to clearly define strategies and growth opportunities for companies and businesses.


Luis Badrinas is CEO of Barcelona Health Hub and Community of Insurance. Before this, Luis was CEO Global Life at Zurich. He was a member of the leadership team at Zurich Insurance, top 100, and Executive Committee of Global Life, as well as board member of several companies at Zurich Group in Spain and Portugal. Previously Luis was CEO at Deutsche Bank Insurance Group and Deputy General Manager at Vitalicio of the Generali Group. Luis holds a law degree from the University of Barcelona, Master in Finance from Deusto Business School, Global Executive CEO program at IESE – Wharton – CEIBS, Pade at ESE and IMD Executive Management.


My journey at Barcelona Health Hub was already an adventure before it even started – my first day was also the very first day of the pandemic in Spain. As Chief Communication Officer, I support our 350+ member companies to connect with the world of digital health, while building the BHH branch as a global reference center, attracting innovation and talent. Proud to be part of such a wonderful non-profit organization!
In my previous life, I worked many years at the Embassy of the Netherlands in Chile, where it was a continuous challenge to make people understand that the Dutch brand is more than just tulips & windmills 🙂
When I’m not shining a spotlight on your company in digital health, you can probably find me on the Barcelona beach, happily browsing through all the news apps or advocating for equal rights for all. Curious? Happy to connect, my DM’s are open.




Medical Doctor, MSc in Health Economics and MBA with more than 15 years of experience in the pharmaceutical private sector in the areas of medical affairs, clinical operations, access, marketing and sales. Passionate about innovation, science, business, technology & photography.


Medical Doctor, MSc in Health Economics and MBA with more than 15 years of experience in the pharmaceutical private sector in the areas of medical affairs, clinical operations, access, marketing and sales. Passionate about innovation, science, business, technology & photography.


She worked in the several positions in the big pharma in the past. Julieta has recently shifted to the digital health sector due to of her passion for cutting edge technologies that help people live with better health and enable long term sustainable health care systems.


Anna Karasek is a Global Director of Solution Consulting at Veeva Systems. For the last decade she has been supporting life science companies of all sizes in achieving digital excellence by assisting them in designing the right solution and strategy for their programs.
Originally from Poland, Anna has had the opportunity to live and work in Vietnam and China, where she built her professional foundation in the retail industry.
Currently settled in Spain where she lives with her husband and two little boys. When not at work she can be found hiking in the Pyrenees or on a board with her kids.


Sara A. Pedraz is head of innovation at GlaxoSmithKline, where she leads projects and services that help the healthcare sector to accelerate innovation and bring it closer to patients. She is a collaborator of the European Innovation Council in the Women Leadership program, created to bring women to leadership in deep tech entrepreneurship; she has been part of the European Institute of Technology and Innovation (EIT) in health and has been responsible for the Innovation Office of Merck, Chase (Accenture Digital Talent Award for the best project of Cultural Transformation and Leadership Style, 2020).


Aline Noizet is a connector! Passionate about innovation and new technologies applied to health, she is very people-centric and has a natural talent for connecting people and building ecosystems around digital health. She really enjoys organizing and producing digital events and conferences. She was program manager of the Bayer G4A Accelerator (Grants4Apps) in Barcelona, USA and Berlin, was Business Development Director Europe for Health 2.0, a company presenting the latest innovations in healthcare and was also a partner of eHealth Hub, an EU project supporting digital health SMEs. Aline is co-founder of Digital Health Innovators Barcelona, a local community that brings together players in the digital health ecosystem and has been collaborating with institutions such as Frontiers Health, SXSW, Médica and Vision Health Pioneers.


Experienced in marketing management for over 20 years as a senior product & customer manager on challenging cross-functional projects related to increasing business profits and customer loyalty, 10 of which at BI (local and corporate projects). Driving business transforming through digital & relational models. Background in B2C & B2B in banking, insurance, real estate, pharma, education and sport apparels industries in sales, marketing and innovation roles. Including a teaching & speaking roles during my whole career.


Celia Rosalén, professional with more than 15 years and graduated in Business administration.She held various management positions in large pharmaceutical companies, predominately in prescription and biopharmaceuticals, where she discovered her passion for improving patients’ lives through innovation in new products. Recently Celia joined Mediktor’s team, and she will be responsible for the development of Mediktor, the most accurate AI-based medical assistant for triage and pre-diagnosis, in the European markets to help improve access to healthcare.


An international self-made entrepreneur, Filip has lived in the Netherlands, Brazil, California and Spain, and speaks Dutch, English, Spanish, and Catalan fluently. Although his education was in classical music at the Conservatory in the Netherlands, when Filip wasn’t tinkling the piano keys you would find him enthusiastically bashing away at the keys of a computer. He taught himself how to code and was an early adopter of the internet, passionate about the world of computers and tech. At the tender age of 20, Filip was already programming websites and web-based applications as a self-taught freelancer. He went on to program and build B2B solutions, which he later specialized to specifically serve the pharma sector. His ultimate dream? Putting a dent in the universe by using tech to solve problems.


Xavier Sueiras is an international executive leader with 25 years of experience in Lifescience Manufacturing Operations, Information Technologies and Digital Transformation. Business results oriented, decisive leader with proven success in company operations, acquisition integrations, global company expansion strategies improving value delivery, and driving operational effectiveness for a positive impact on P/L results. Proven ability to drive transformational changes on organization through innovation, digitalization and culture change.


Xavier is Senior Partner at the SDLI innovation agency. He is an experienced executive and consultant with more than 25 years of experience helping to transform organizations through strategic change, user/patient centricity and innovation, both in health and other B2C sectors.






Omar Najid, CEO & Co-founder of Docline. An economist and tech expert with more than 10 years of experience in Innovation and the Digital Health Industry.
Omar and his team help insurers, hospitals, doctors and corporates, in general, to implement digital health solutions through their robust telemedicine platform and facilitate access to Virtual Care thanks to a digital medical network of +3,000 specialists – general medicine and paediatrics 24/7 and more than 25 on-demand specialities.


Pedro is leading the development of a new initiative in digital health as CEO at Savia, Mapfre subsidiary for digital health, the leading digital platform for health in Spain (the ‘Spotify of health’), based in integrations of different start-ups in the health-tech arena, with a strong test&learn philosophy, really customer centric, and using Data as the blood of the business. Previously, Pedro worked as Head of Industry in Finance sector at Google Spain, helping Spanish banks and insurance companies to take advantage of the business development opportunities in digital. Pedro also worked as Internet Director for four years in Sanitas (Spanish subsidiary of BUPA Group), leading the digital transformation of the company.


Pascal is co-founder and content strategy officer at éditohealth. From 2017 to 2022, he served as HIMSS International´s Vice President in charge of content across events and media. From 2009 to 2017, he promoted grassroot innovations around the world as Health 2.0’s International Executive Director – mentoring innovators, connecting startups with investors and customers, developing innovation adoption frameworks for pharma and insurance groups, and organising international matchmaking events. He was part of several EU-funded initiatives focused on digital health, including the GET and eHealth Hub projects, where he was in charge of accelerating digital health investments and implementations across Europe.


He earned Masters in Healthcare Management (ICADE, Madrid), Health Economics (U. Pompeu Fabra, Barcelona) and postgraduated in Public Policy Management (IESE), and Health Challenges (U. Harvard & U. Lausanne).


Miguel is a Colorectal surgeon working in an academic hospital (Hospital del Mar) with special interest in colorectal cancer, minimally invasive surgery and surgical outcomes.Training in colon and rectal surgery at Mayo Clinic Scottsdale (Arizona, USA, 1998) and Research Fellow at Mayo Clinic Rochester (Minnesota, USA, 2001-2002)
Chief Medical Officer and Chair of Surgery at Hospital del Mar.
Professor of Surgery at Universitat Pompeu Fabra.


Expert in the coordination and implementation of digital health projects in healthcare. Specialist in clinical pharmacy and International Doctor of Medicine. Mar combines healthcare tasks in the field of solid organ transplantation, with the management of the Digital Health Unit and the Clinical Validation Center for Digital Health Solutions of the Hospital Sant Pau.


Since 2016 Laia is the Business Development Director at VHIR. Responsible for the implementation of the Business Development Strategy, and in charge of the technology transfer and Innovation Unit, she defines the services, supports structures and initiatives to foster healthcare innovation, participates in the identification, negotiation and consolidation of new business opportunities at national and international level and promotes public-private partnerships. She is also responsable of the technology portfolio promotion, commercialization and spin-off/start-up creation.
